New Tagline Highlights Customer-Centric Approach
PUNE, India (March 28, 2016)—Many things across the cattle industry have evolved over the last 75 years, but one thing has remained constant— ABS® Global has been at the forefront of providing products and services to help its customers PROFIT FROM GENETIC PROGRESS.
Since 1941, ABS has been the world leader in developing first-class bovine genetics and providing the best cattle reproduction expertise in the industry. Formed as the American Dairy Guernsey Associates of Northing Illinois with just three Guernsey bulls, ABS has since built a diverse breed and genetic lineup and now serves dairy and beef producers in nearly 80 countries.
Over the years, ABS has brought industry-changing genetic progress to its customers—including the global sensation, 29HO12209 PICSTON SHOTTLE, who was the number one Holstein bull in the world for seven straight sire summary releases, and 29AN1640 IN FOCUS—one of the all-time top Angus bulls in the industry for calving ease, growth, maternal value, and docility.
One of ABS Global’s proudest moments is the introduction of frozen semen in 1953, followed by the development of the first storage container for frozen semen using liquid nitrogen. These major milestones completely transformed the way the animal genetics industry operates—and are considered best practice even today.
ABS also built intelligence behind the genetics offered to farmers by developing the Estimated Daughter Superiority measurement in 1963 and being the first-to-market with a computerized mating program, Genetic Mating Service, in 1968. Innovation continues to be a driving force at ABS. Most recently, ABS made headlines by introducing Transition Right™ genetics—a revolutionary index that helps customers prevent costly transition cow health issues.
As ABS celebrates 75 years of serving some of the very best beef and dairy producers around the world, it is affirming its commitment to its customers by announcing a new tagline: PROFIT FROM GENETIC PROGRESS.
“It is a very exciting time to be leading the ABS team. Not only are we celebrating a major milestone that most organizations never get to experience, we are also positioning ourselves to lead profit-focused genetic improvement for the dairy and beef industries,” said Saskia Korink, ABS Global Chief Operating Officer. “As we look to the future, our focus will be on providing the next generation of genetic solutions that will improve herd profitability—and everything we do will align with that customer promise.”