Genus Breeding India

Genus Breeding India (ABS India) is part of Genus PLC – the world’s leading provider of bovine genetics and reproduction services, marketing in nearly 80 countries around the globe. Genus Breeding India Pvt Ltd. is a fully owned subsidiary of Genus PLC (listed on the UK stock exchange) and was established in early 2010-11. Through Genus extensive research and development programmer, its cutting-edge technology is being used to maximize the potential of dairy farms throughout the world.

Genus Breeding India (ABS India) is part of ABS Global, a division of Genus plc. Worldwide Genus PLC is the owner of ABS and PIC, the two largest companies in bovine and porcine genetics respectively. Genus PLC owns Promar International, the leading livestock consulting company in the world.

Genus Breeding India ABS India has also entered into a production JV with Chitale Dairy situated in Maharashtra of production of semen from the selected elite bulls in India through Chitale Genus ABS (India) Pvt. Ltd. ABS India adopts its International standards for selection of bulls for semen production with regards to genetics and health standards. ABS India has also started producing and marketing semen produced out of the live bulls imported from U.S.A. for the first time in the country. ABS India has a robust ET programme for the semen production from bulls born through embryos imported from North America and genomically.

In 2017, ABS India deployed Genus IntelliGen Technology, in India and started first bovine semen sexing lab in the country at its Brahma Genetics Facility, Chitale Genus ABS India Private Limited, near Pune in Maharashtra.

With IntelliGen, we are providing sexed genetics for breeds like Holstein, Jerseys & indigenous breeds like Sahiwal, Red Sindhi Gir, along with crossbreeds and buffaloes (Murrah and Mehsana) for the first time. We are offering 21st Century technology which leads to more good quality heifers, higher profits, and therefore, a better and improved way of life for farmers.

The recently launched Genus IntelliGen Technology process to develop sexed bovine genetics does not subject cells to the high pressures, electric currents and shear forces. The result is a product that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

For more information on Genus IntelliGen Technologies, please visit

Our vision
“Pioneering animal genetic improvement to help nourish the world”
Genus is a unique business and working for Genus instils a sense of pride amongst our people and the appreciation that what we do, every day makes a difference. Our customers are at the heart of everything we do so we want our people to be fulfilled in their roles to ensure we can continually deliver value to our customers. We want people to join us who have the commitment, motivation and enthusiasm to live by our values and be part of a highly successful and demanding business. Genus is an extraordinary place to work, join us and find out why.  
  • (Our Culture – Genus Values) – Here at Genus, our Values are very important to us and represent what we stand for.
  • (Customer Centric) – Here at Genus, our Values are very important to us and represent what we stand for.
  • (Training and Development) – We pride ourselves on offering a wealth of training opportunities to equip our people with the skills and confidence to do their job well. We encourage personal development and want our people to learn whilst doing their jobs. Our aim is to provide long-term satisfying careers with every employee being given the support and guidance to fulfil their full potential.
  • (Pioneering) – We are an innovative, forward-thinking company. We have the courage and confidence to explore new ideas and the energy and enthusiasm to deliver them. We are creative, tenacious and resourceful in every area of our work.
  • (Responsible) – We are ethical to our core. We feel a deep sense of responsibility to our customers, colleagues, animals, communities and shareholders. We are honest, reliable and trustworthy. We mean what we say and do what we say.
  • (Results Driven) – We are proactive, determined to be the best we can and exceed expectations. We re-define standards for ourselves, our customers and our industry. Every one of us takes pride in delivering the highest level of performance. If something can be improved, we find a simpler, better way to do it.
  • (People Focused) – We are a business rooted in science but built around our people. We inspire, challenge and support everyone to perform, develop and grow. We treat others with respect and we invite views and feedback to help us improve.